Tuesday, October 4, 2011

The Origin of This Business Idea

Before moving to Bellingham, I was in downtown Chicago (specifically, near Wrigley Field) during a Chicago Cubs game. It was really, really busy. I wouldn't have been surprised to see a mobile billboard on the side of a truck, since I'd been seeing a lot of ads of that type in Chicago for quite some time, but I spotted something I'd never seen before: A bicycle towing a digitally printed billboard from PedalAds.com. That, I thought, was a very good idea. The cost of starting up such a business would be a lot lower than the cost of starting a business which would rely on internal combustion engines, and therefore, it might be within the realm of possibilities even for someone such as myself. It would also be "eco friendly".


www.pedalads.com


Later, while researching this option via the web, I found other options which would be even more affordable for me, such as back billboards and banner backpacks. For samples of such signs, see the following links:

http://www.pointofpurchasestore.com/banner-back-paks-p-270.html?cPath=1_10_471

http://www.pointofpurchasestore.com/outdoor-graphics-walking-billboards-c-1_10_1164.html

http://www.displays2go.com/Category.aspx?ID=4438

http://www.mybannerguy.com/backpack-advertising-banners.html

http://www.bpbillboards.com


Nearly everybody in retail business needs advertising of some kind (even though there is a very small number of people who can survive primarily through the use of "viral marketing" or a reliance on websites and search engine optimization), and advertising of this nature offers a lot of value in comparison with somewhat more traditional forms of advertising. Even if one relies heavily on the web, mobile ads can be a great way to supplement the search engines in terms of publicizing one's web site.

Therefore, I intend to start offering such services here in the Bellingham and Whatcom County area in Washington. More information will be posted here in the very near future.

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